THE JOURNEY OF WOOL
IL VIAGGIO DELLA LANA
THE JOURNEY OF WOOL
At its production plant in Mongrando, Guabello welcomed a group of farmers, mainly from Australia, the homeland of the finest Merino wool.
A comprehensive story on the journey of wool, from its origins to the discovery of tradition and technological innovation.
The visit proved to be a real opportunity to learn about the company’s more than 200 years of history, through all phases of fabric production, with a special focus on all those daily cares that Guabello chooses to implement in respect and protection of the environment.
Since 1815, Guabello has been guarding knowledge handed down from generation to generation, based on the deep-rooted values of a textile district, Biella, that continues to stand out in the world. A strong heritage and an important asset that, collection after collection, is inextricably linked to a spirit of technological and product innovation.
